Strategic websites
and the
systems behind them-
courses, memberships, email, and more.

Built fast. Built well.
Built to grow.

Building Shell, Yes! momentum

Whether you run a local service business or work online, your digital presence should move people toward understanding, trust, and action. Clear, strategic, and easy for your clients to use.

We keep the process simple and collaborative so you can move forward without overwhelm and feel confident in what we build together. Tiny steps can create massive momentum in your business.

We are laser-focused on

clarity

Say what you mean — simply, confidently, and clearly.

If you’re not sure how to talk about your work, we help you clean up your message so people instantly get what you do and why it matters.

conversion
Guide people toward buying, booking, and joining.

We build with buyer psychology, practical user experience and SEO/AI knowledge in mind, not guesswork.

coordination
Turn scattered systems into something that works.

If your content feels scattered or your current setup feels like a patchwork of ideas, we help you clean it up and bring everything together so it finally works for you.

Moving you forward

We’re unlike anyone you’ve ever worked with.
We have a unique ability to think from a thousand-foot view and tackle the details. Oh, and we work fast.

After countless Squarespace website projects, hundreds of Membership.io builds, and over 30 years in marketing, we know what it takes to take the complex and make it easy-breezy.

Clients return time and again because our work is solid, dependable, and supports website, course and membership site owners in a practical, effective way.

What Clients Have to Say

“Thanks to her I now have a membership site with 200+ members (that grows everyday). The time Michelle saved me was priceless.”

~ Heidi Dean

“Michelle is like an anti-anxiety pill for technophobes running online businesses.”

~ Tosha Schore

“Michelle is amazing to work with. She listens. She's just so great to work with and makes the process easy! She sure took a lot of stress off of my plate.”

~ Nic Bradley

FAQs

  • Squarespace design, redesigns, migrations, Membership.io setup, email systems, and backend IT support for small businesses.

  • Most sites launch in a week; smaller projects in an hour or two. More complex projects can span a month or a few months.

  • No. I can help you shape and refine what you have, and create what’s missing. Note: I’m not a copywriter.

  • Absolutely.

  • Absolutely.

  • Yes. Whether you’re starting fresh or rebuilding from the ground up, I can design and build a fully custom Squarespace site tailored to your business.

  • I provide setup, user experience improvements, cleanup, ongoing support, adding new features, and offer an online getting-started tutorial.